The stories I collect around each project could fill a book.
As you might know I’m working on a software project. The project will help companies collect better feedback from their customers.
I’m doing this because I want to help companies create a better customer experience.
When you understand your customers buying triggers you will be able to deliver more value to them. You’ll find out where things aren’t working and how to improve them. You’ll also find out who really cares about your company.
Closing the Gap
The difference between a customer and fan is huge. Having a lot of fans is the different between an average company and a very successful one.
Customers who are fans keep buying from you and tell their friends about you. It’s this group that need to be cared for and appreciated.
It’s also the passive group of customers that you want to turn into fans.
The customers who are passive need to be shown how much you care. When they see how much you care you’ll be able to turn them into fans.
This is the magic of collecting great customer feedback.
As I work with my programmer we are digging into the final details to make sure everything is working correctly. It’s challenging, but a lot of fun.
I can’t wait to share it with you.
When it’s ready you’ll be the first to know.
Show How Much You Care
Before it’s ready I would like to think about what you do to show your customers how much you care about them.
What do you do to show your customers how much you care?
I’m curious because I’ve notice the companies that not just care, but show that they care are the ones that I like the most. I always look for flights on Southwest first because I like flying with them. They have good prices, but it’s the people that make the experience that much more enjoyable.
That happens because Southwest has a great company culture and are listening to their customers, finding ways to improve on everything that they do. It’s this type of listening that I would like you to do because it will work magic on your sales.