A few years ago I noticed I changed my services page for the 8th or 9th time in less than a week. I was doing more changing than closing sales.
As I was sitting there with my head in my hands out popped this crazy frustrated laugh. I didn’t know where to go next. This was back in 2009 and I hadn’t read anything about sales conversion.
I walked away from my computer and went on a long bike ride. I didn’t know what to do next. So I searched all over the internet. I found an article. I wish I would have saved it, but I haven’t. It broke down how sales pages work, the psychology behind it and why most people mess them up
Your website should not be a fixed entity. Finding the balance between leaving it be and changing things for the better isn’t easy, until you begin testing what people connect with from your site and what they don’t.
Your online sales systems should be like your life, ever growing and improving. The best way to do this is to do these 3 steps:
- Test out an idea.
- Measure results.
- Refine concept.
This is the scientist mind that we all need to cultivate. Customer experience is the main reason people share your business with their friends. Measuring this is tough, but the better customer experience you can create and recreate the more business you’ll bring in.
Where to focus on? When to start testing? How to test out different ideas?
There is no perfect place to start. The best approach is to pick a main connection point on your site. Ask yourself how you think it could be improved. Once you have an idea on how to improve follow these three steps.
Then you just need to repeat this process 10,000 times.:)
Don’t worry about reaching number 10,000, just start with the first step and see what happens
Now go to it. Let your curiosity loose and have fun with finding new ways to connect with your customers.
If you need help with ideas or testing please reach out. It’s better to start improving your customer experience now instead of putting it off until next month or next year. Check out the different value-centered conversion services that we offer.