Blog - Domino Connection

By Karl Staib

Marketing Video for Domino Feedback

I didn’t know where to begin.

I wanted a simple video that captured what my software will be able to do.

That’s when you need to lean on other people on your team.

Noelle, the woman that helps me with my social media marketing knew it just exactly what to do.

She asked me for three major benefits of the software.

These are the benefits I gave her:

1. Turn a customer into a fan. (This is tagline too.)

2. Learn from your customers on how to fix your problems.

3. Engage with your customers so you earn their trust.

4. Use your customers own words to improve your sales conversion rate.

5. Engage with your customers and grow your word of mouth sales.

6. Track customer issues and solve little problems before they become big problems.

7. Improve your customer response rate to your surveys.

8. Updated survey technology that will double your response rate.

She really liked 4, 5, 6, and 8.

She then found images that captured the benefits that she liked. She weaved them to gather into a video and sent it to me.

It was exactly what I wanted.

I recorded my voice reading each slide and send it off to her. She added my voice to the slides and send it back to me. I liked it even more.

I thought it needed some music so I talked to a friend who does a lot of audio editing and he suggested I use pond five for commercial use. I found a song I really liked and sent it off to Noelle.

She had the music over top and after a little back-and-forth I got the background music just right.

This is how it turned out:

What do you think?

I put the video up on the homepage of Domino Feedback. I thought it was the best spot for it since it’s easy on the eyes and ears as well as teaches them the value of what I’m creating.

By Karl Staib

How to Embrace Customer Feedback

I had a client who was deathly afraid of feedback. Every time we talked about getting feedback from her customers she changed the subject.

Before I go any farther…

Being open to feedback always is black and white. It’s not you did a bad job here and you need to fix it.

Feedback from someone else comes with emotion. It’s this emotion that clams us up or stokes our ego.

My client owned her own dance studio and has helped children foster and grow their dancing for over 40 years. Of course it’s not easy to hear that someone is having an unpleasant experience.

The thing is…

What is the alternative?

Not hearing the feedback at all and going about your day.

Which would you prefer?

Why We Should Embrace Feedback

Feedback is meant to help us grow. It’s our ego and emotions that get in the way of using it well.

The most important part of feedback is how we receive it.

It’s just as important as taking action on the feedback.

If you receive negative feedback and you go on the defensive you won’t take any action.

Now if you receive negative feedback and you are able to keep your ego out of it then this feedback can be used in a positive way.

Of course not all feedback is equal.

If all my client received as feedback was…

“You suck and I hate your school.”

That doesn’t help very much.

But if she received. “You suck and I hate your school because my child cried to me after we got home and said she never wanted to return.”

Now you can reach out to her and find out why. It might have been a miss understanding or another student that caused her child’s anguish.

This is a fixable problem with a little digging could turn into an opportunity to create a better experience for her and her child.

Regular Feedback

As I talked with her about getting regular feedback I could see her warming to the idea. Not by very much, but it was a ember that hopefully would one day turn into a fire.

It’s this ongoing feedback that will help you track trends in your business that you can only do when you engage with your customers.

Are you getting quality feedback from your customers that actually helps you grow your business?

By Karl Staib

How to Find a New Challenge for Faster Growth

One of the biggest mistakes I made earlier in my businesses and my career that I hope that you don’t make.

You won’t be able to stop making mistakes throughout your career and as you grow a business, But you can avoid certain issues that will come to surface as you try to grow yourself professionally. Some people might challenge themselves by taking on a different role in the company. Others will try to grow a side project as they work for a company. And then there will be others who go all in on a business.

All of these are great ways to keep growing and learning throughout your career.

The thing I regret is is not trying certain types of projects that could help me personally and professionally. I let fear get the best of me.

Building Software

So when I have the idea of building software to improve how I was able to help my clients I decided that I couldn’t let fear dictate my choices.

I’m currently working with the developer to create software that will help small business owners create more engagement with their customers and get better feedback.

I looked at all the tools out there and I found most of them fell short and the ones that were close were very expensive. So I saw I need it in the market and I decided to make the leap. To do this was a financial risk and a time crunch for me.

I am working with a very large company on a one year contract, still working with clients, and working on passion project. All of this and finding time to spend time with my two sons and wife.

It’s not easy juggling everything.

What I found is that priorities dictate my success as a father, husband and business owner. I believe if I’m not staying busy and working on projects that get me excited then I am not as happy and not as engaged with the people around me. That’s why living in the present moment for me is so important. When I’m with my family I’m there 100% when I’m working on a project and they are 100% as you can see this isn’t easy but it’s what makes me happy.

So over the next couple months we will be going into beta testing with the software and if anyone is interested please let me know. You’ll have early access to one of the best customer engagement tools out there.

Top Priority

The software will be a monthly subscription-based model and at a price point that and a small business owner can afford. I set it up this way because I felt like so many small business owners weren’t engaging their customers as well as learning how to improve on their customer experience from their customers. This should be a top priority for most small business owners.

Should always look for ways to improve and make the customer happy here in the most crucial ways.

So as you grow your business and career you also have to look at how you find ways to grow personally and professionally. That may mean taking on an extra project that creates a little extra stress in your life, but that also means you’ll be challenging yourself and finding growth in various areas that you never thought possible.

By Karl Staib

How to Use Google Analytics for a Better Website Experience

Jeff came to me with a problem that many people come to me for. The funny thing was, he wasn’t sure how I could help him.

Many of my clients aren’t sure how to solve their traffic issues. Many of them think they need to increase their advertising budget.

The reality is that adding more website traffic is not the first step.

Getting more traffic only works when your website works well.

It starts with this 5 step process:

Attention
Interest
Desire
Trust
Action

AIDTA

I added the T for trust from an old advertising acronym AIDA from the 1950’s.

It was created to help simplify the process for advertising agencies. Of course once they were able to get people into stores it was up to the store to close the deal.

Same thing goes for your website.

If you are running a Facebook ad, creating sufficient enough desire the next step is to earn their trust as quickly as you can. It’s this Domino Effect that is so important. Each stage tips into the next, either building trust or quickly losing it.

If they go to your site and they are confused or distracted then you’ll lose them.

That’s why every step of the customer experience matters. If you give them a shimmer of a reason to leave they will.

The Importance of a Good Offer

That’s why the offer is so important. They get all the way to the end, they are about to check out and they stop.

Should they buy from you or maybe they should keep looking. Getting them to say “yes” is the hardest part of the whole process.

That moment when your customer says that the product or service that you have is more important than the money they have.

It’s a simple equation:

What you have is more valuable than them keeping their money and spending it someplace else.

The higher the price is the more they’ll hesitate. This is all relative to their income of course. A billion dollar company won’t balk at a $50,000 price tag vs a small company.

More Traffic vs Improving Website Flow

Jeff wanted more traffic for his site, so he could get more sign-ups for his Lego camps over the summer. The thing was a lot of his traffic wasn’t getting getting to the right place on his site.

So we made one significant adjustment.

This is a screenshot of his homepage. As you can see on the right is a super cute kid on the right next to the video, but this wasn’t helping their visitors take the action they they wanted them to take.

So we removed the cute kid and replaced it with a map on April 19th that shows all the states that they run camps in. This made the video bigger and more clickable. It’s also easy for them to get enticed by the video and find a camp near them. A type of layout that make for a better website experience.

When we made this chance we started directing the traffic to where Play-well wanted them to go. You can see the previous time period before we made the change. March 20th thru April 18th.

The main goal was to get them to find a camp near them. That’s exactly what happened.

We increased the traffic to this page by 110.06%. That’s huge!

Our main goal was to get more traffic to this page, so they could get more sign-ups for their camps. We more than double the traffic with that one change.

The bounce rate, which shows you whether they left without engaging with your site improved by 29.83%. The negative number is good here. You want your bounce rate to go down.

After we made the change we increased the traffic to their most important page by 6,984 visits over the same previous time span.

And as you can see the two main pages that feed their most important “course finder” page, the home page and the camps page didn’t increase in traffic. We just utilized the traffic that they were getting and funneled them to the right page on their site.

We effectively more than doubled the traffic to the right page.

Next Step

The next step is to increase traffic. Now that they are getting to the right page we’ll be able to better utilize the organic traffic as well as the paid traffic.

What do you think? Is there something on your site that you could remove or move to another location that will help you encourage them to take action on your site?

Why We Should Embrace Feedback

Regular Feedback

Building Software

Top Priority

AIDTA

The Importance of a Good Offer

More Traffic vs Improving Website Flow

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