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By Karl Staib

Marketing Video for Domino Feedback

I didn’t know where to begin.

I wanted a simple video that captured what my software will be able to do.

That’s when you need to lean on other people on your team.

Noelle, the woman that helps me with my social media marketing knew it just exactly what to do.

She asked me for three major benefits of the software.

These are the benefits I gave her:

1. Turn a customer into a fan. (This is tagline too.)

2. Learn from your customers on how to fix your problems.

3. Engage with your customers so you earn their trust.

4. Use your customers own words to improve your sales conversion rate.

5. Engage with your customers and grow your word of mouth sales.

6. Track customer issues and solve little problems before they become big problems.

7. Improve your customer response rate to your surveys.

8. Updated survey technology that will double your response rate.

She really liked 4, 5, 6, and 8.

She then found images that captured the benefits that she liked. She weaved them to gather into a video and sent it to me.

It was exactly what I wanted.

I recorded my voice reading each slide and send it off to her. She added my voice to the slides and send it back to me. I liked it even more.

I thought it needed some music so I talked to a friend who does a lot of audio editing and he suggested I use pond five for commercial use. I found a song I really liked and sent it off to Noelle.

She had the music over top and after a little back-and-forth I got the background music just right.

This is how it turned out:

What do you think?

I put the video up on the homepage of Domino Feedback. I thought it was the best spot for it since it’s easy on the eyes and ears as well as teaches them the value of what I’m creating.

By Karl Staib

By Karl Staib

How to Find a New Challenge for Faster Growth

One of the biggest mistakes I made earlier in my businesses and my career that I hope that you don’t make.

You won’t be able to stop making mistakes throughout your career and as you grow a business, But you can avoid certain issues that will come to surface as you try to grow yourself professionally. Some people might challenge themselves by taking on a different role in the company. Others will try to grow a side project as they work for a company. And then there will be others who go all in on a business.

All of these are great ways to keep growing and learning throughout your career.

The thing I regret is is not trying certain types of projects that could help me personally and professionally. I let fear get the best of me.

Building Software

So when I have the idea of building software to improve how I was able to help my clients I decided that I couldn’t let fear dictate my choices.

I’m currently working with the developer to create software that will help small business owners create more engagement with their customers and get better feedback.

I looked at all the tools out there and I found most of them fell short and the ones that were close were very expensive. So I saw I need it in the market and I decided to make the leap. To do this was a financial risk and a time crunch for me.

I am working with a very large company on a one year contract, still working with clients, and working on passion project. All of this and finding time to spend time with my two sons and wife.

It’s not easy juggling everything.

What I found is that priorities dictate my success as a father, husband and business owner. I believe if I’m not staying busy and working on projects that get me excited then I am not as happy and not as engaged with the people around me. That’s why living in the present moment for me is so important. When I’m with my family I’m there 100% when I’m working on a project and they are 100% as you can see this isn’t easy but it’s what makes me happy.

So over the next couple months we will be going into beta testing with the software and if anyone is interested please let me know. You’ll have early access to one of the best customer engagement tools out there.

Top Priority

The software will be a monthly subscription-based model and at a price point that and a small business owner can afford. I set it up this way because I felt like so many small business owners weren’t engaging their customers as well as learning how to improve on their customer experience from their customers. This should be a top priority for most small business owners.

Should always look for ways to improve and make the customer happy here in the most crucial ways.

So as you grow your business and career you also have to look at how you find ways to grow personally and professionally. That may mean taking on an extra project that creates a little extra stress in your life, but that also means you’ll be challenging yourself and finding growth in various areas that you never thought possible.

By Karl Staib

By Karl Staib

Getting Closer

Turn-customers-into-fans-smiles

The stories I collect around each project could fill a book.

As you might know I’m working on a software project. The project will help companies collect better feedback from their customers.

I’m doing this because I want to help companies create a better customer experience.

When you understand your customers buying triggers you will be able to deliver more value to them. You’ll find out where things aren’t working and how to improve them. You’ll also find out who really cares about your company.

Closing the Gap

The difference between a customer and fan is huge. Having a lot of fans is the different between an average company and a very successful one.

Customers who are fans keep buying from you and tell their friends about you. It’s this group that need to be cared for and appreciated.

It’s also the passive group of customers that you want to turn into fans.

The customers who are passive need to be shown how much you care. When they see how much you care you’ll be able to turn them into fans.

This is the magic of collecting great customer feedback.

As I work with my programmer we are digging into the final details to make sure everything is working correctly. It’s challenging, but a lot of fun.

I can’t wait to share it with you.

When it’s ready you’ll be the first to know.

Show How Much You Care

Before it’s ready I would like to think about what you do to show your customers how much you care about them.

What do you do to show your customers how much you care?

I’m curious because I’ve notice the companies that not just care, but show that they care are the ones that I like the most. I always look for flights on Southwest first because I like flying with them. They have good prices, but it’s the people that make the experience that much more enjoyable.

That happens because Southwest has a great company culture and are listening to their customers, finding ways to improve on everything that they do. It’s this type of listening that I would like you to do because it will work magic on your sales.

By Karl Staib

By Karl Staib

Thank you for this wonderful year

I just want to take a moment to thank you for being a part of the Domino Connection community. It means so much that you read the articles, share them with friends, and comment with new ideas.

I’m grateful for all the time you spent building your business.

I’m grateful for the people in this community that have hired me to help with improve Domino Experience (DX). Using User Experience (UX) to improve Customer Experience. It’s this domino effect that my clients love.

I’ve been making more of a shift toward health and wellness companies.

I still help forward thinking companies that aren’t in the health and wellness industry, but my focus will be in this area in 2016. I understand it well going through my own health issues from cancer in 2010.

Been 5 years cancer free!

Having an ulcer this past summer, showed me a lot of ways to improve the health care experience.

I quit drinking because of my ulcer and I have more energy than I had in years.

I’m just so grateful that my business has doubled this year from last. It’s mostly just me at Domino Connection and a few trusted friends/contractors that help me with design and programming.

Not all of you are ready for the Domino Experience.

Yet.

I say yet because I do want to help you when you are ready.

Many of you are in the early stages of building a business and aren’t ready for someone to help you improve UX and increase conversions on your website.

I get it.

For those of you that are ready to dig deeper into your customer feedback loops, website analytics, heat mapping, and run some A/B tests to improve conversion and you are in the health and well industry then we really need to chat.

I’m also working on a project to help you get better feedback from your customers so you can use this feedback to improve conversions on your site. Stay tuned. My hope is that in the 1st quarter you will get to see it unveiled.

Good luck in 2016 and if I can be of help just let me know.

By Karl Staib

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Recent Posts

  • Marketing Video for Domino Feedback
  • How to Embrace Customer Feedback
  • How to Find a New Challenge for Faster Growth
  • How to Use Google Analytics for a Better Website Experience
  • Getting Closer
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