Sales Archives - Domino Connection

As you know the sales process is a tricky one. It’s a balancing act of pulling in your ideal customers and pushing away the people who aren’t a good fit.

Many of my clients don’t like the idea of pushing anyone away, but really it’s an important part of business. If people buy what you are selling and don’t have a good experience then you must deal with an angry customer.

Arrrrrgh! Then you turn into a frustrated pirate that throws dozens of scallywags of your ship. Why did they buy my treasure if they knew it might not work for them? I wish they would have read more about it on my site.

That’s why attracting your ideal customers, showing them who is a good fit and pushing away the people who aren’t ready for your type of product is very important to improving your conversion rate.

I’ll say something to a client like if I can’t improve your conversion I’ll eat rotten shark. I don’t do this with all my clients, but I do use this tactic on some of them to catch their attention. You are probably grossed out by that image and so are my clients, but it allows me to pause the conversation, which helps if we are going in circles. I’ll explain that rotten shark is a national dish in Iceland. Then I’ll explain that my mother was born there. Rotten shark is quite gross, but I have eaten it and will eat it again.

It helps me show my personality (connection point) to my clients and that I’m a man of my word.

Think of your favorite local restaurant. Why do you go there? What do they do that’s special? This is why I suggest that you truly own your BIG domino. Your restaurant does. They do a few things very well (a particular dish, the wine selection, the service). It’s why it’s so easy to tell the story of your experience to a friend.

A great story shows people the value that you deliver.

Go through your website and look for ways to improve your stories.

Stories of how your customers have had success with your product/service in the past.
Stories of how their life can change when they use your product/service.
Stories of how much you care about your mission.
Stories within the before and after affects of people who use your product/services (strong images).

When you tell great stories you attract more of your ideal customers. You’ll also keep your inner pirate from coming out and throwing customers overboard.

Watch the fourth video to dig a little deeper in the Domino Connection Sales System Series to understand how I explain two of my clients’ BIG dominoes and how to put all four lessons together so you are reaching more of your ideal customers.

If you have any questions just let me know.

P.S. If you are ready to help make your ideal customers improve their lives and you know you need some help on how to measure and refine your sales process just click here to learn more and apply to join my Domino Connection Systems program.

Honesty is always the best policy. Right?

Then how come so many of us lie to ourselves. Oh I don’t have time to create a new product in Q2, or I can’t hire an assistant because it will take too long to train them.

We lie to ourselves because it’s easier than facing the truth. The truth is we don’t feel like dealing with the problems that will arise when taking action on a certain project. The potential problems seem to outweigh the benefits.

I lie to myself with the best of them. I hired a few assistants but I didn’t put my full effort into making it work. I didn’t take the time to find the right person or to train them well. I told myself I was too busy to do it, and if they were good, they would figure it out.

Wow. I laugh at myself now for thinking that way.

It was an epic failure – but it hasn’t happened again. Now I have a vigorous interview process and I hire based on a person’s passion and attitude.

What is holding you back from creating a simple system that helps you double your sales in 2015?

Money?

Nope.

Time?

Nope.

Your sales mindset?

Yep.

Your mindset is the biggest reason you will or won’t double your sales in 2015.

So what can you do about it?

You can keep doing what you are doing, which has worked because you’ve done well in 2014, but hasn’t gotten you to the next sales level, or you can break down your old habits and figure out where you need to put your time and energy in 2015.

Try this one technique that I used in 2014 that has helped me double my sales from 2013.

It’s called the Breakdown Technique.

If you want to double your sales next year, break it down into chunks. Set goals for yourself of increasing sales by 25% in Q1 and do the same thing in Q2, Q3, and Q4.

Increasing sales by 25% per quarter doesn’t seem as daunting as thinking about doubling sales for the year. It feels doable. That’s the Breakdown Technique.

Ok, so let’s look at how I do this…

I look at what has brought in sales over the previous 6 months and I create a theory of how I can improve it over the next 30 to 90 days. For example if I know my sales page converted at 3% over the last 6 months then I know that if I double my traffic to the page I’ll come close to doubling my sales or exceeding this goal. Then I create a plan on doubling my traffic through guest posting, launches, webinars, Google ads, Facebook ads, etc.

When it works I improve it for the next quarter. If it doesn’t work at all I drop the program and try out a new theory. It’s a simple in theory, but it’s hard to execute. It’s about creating habits that will help you grow your business every quarter.

In the next post, you’ll learn how to take action on improving your sales systems using a special technique that I’ve developed.

If you can’t wait until the next post, you can schedule some time with me to learn about the Domino Connection Systems program to double your sales. I can walk you through what you need to do to make this happen.

You can also sign-up for access to the 4-step video training that will go live very soon. I walk my clients through as we improve their domino connection systems to grow their sales.

Thanks,
Karl Staib

P.S. When you sign-up you’ll also receive the Ultimate Website Checklist to help you improve your ability to connect and convert your ideal customers.

How to Avoid Turning into a Frustrated Pirate during the Sales Process

How to Create a Simple System that Helps Double Your Sales This Year

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