Webinars are great tools for most business owners. You can create a free or paid version. I usually suggest to my clients that they start by creating free webinars, so they can get a handle on them. They are an art and a science mixed together.

A webinar is usually live presentations where the viewers can watch your computer screen and listen to your voice. It’s one of the most dynamic and best teaching tools being used today.

I wanted to bring in a special guest, for the #mktgchat that I hold every Tuesday on Twitter at 2pm EST (11am PST). Chris Garrett was the right person for the job. Chris is down to earth, super smart and very caring. Oh and he’s been helping people with webinars for years.

I captured the best tweets from our chat. If you’ve ever thought about putting on a webinar you should probably bookmark this page for later reference.
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* Every Tuesday at 2pm EST (11am PST) I hold the #mktgchat on Twitter. It’s always a learning experience.

This week we talked about email marketing. Just the term email marketing has so many intricacies to it that it can’t all be covered in one hour, but we did accomplish a lot.

Here are some of the highlights:
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You ever run down a steep hill as fast as you can?

You remember doing this as a kid don’t you? Your feet can’t keep up and your upper body starts leaning farther and farther forward until you can’t maintain balance any more. Then the tumble starts and at first you are scared then as your momentum slows, the rush kicks in and you laugh. You laugh so hard that tears come to your eyes.

That’s what launching a product is like.

As a blogger I’ve launched quite a few products in my day, many of them flops and many of them successful. The biggest difference between a successful launch and a flop was so minimal it amazed me.

It felt like I almost didn’t do anything differently, but then I began to see a pattern. The launches that went well had a lot of passion behind them. Either my client or I saw a need that wasn’t being fulfilled and ran with the idea. They wanted to help as many people as possible.
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