My friend and I were having a cup of coffee last week. He was fidgeting and seemed very distracted.
I could see something was bothering him, so I asked, “Is something bothering you?”
He looked me in the eye, like are you sure you want to do this?
“What? Just say it. Do I have a booger on my cheek?”
He gave me a half smile, “I hate asking for help.”
“I know. Your dad is the same way.”
He lowered his head. “Ok, so yesterday I was in a great mood and then a friend of mine sent her redesigned site to me.”
“And?” I encouraged.
“It was beautiful. I mean it was everything I want from my website.”
“What was it like?”
“Everything flowed from colors to images to copy.”
“What’s the address,” I asked as I picked up my phone.
As I thumbed through her site I began to find connection gaps. “I see what you mean. Ok, see this. What does this mean?” We began to go through and critique it and he began to relax.
“How much does this improve her business?” I asked him.
“I don’t know.”
“Exactly! Do you know how much testing she will have to do before she gets her sales back up?”
He looked at me and said, “So I shouldn’t redesign my site?”
“Only if your website isn’t working.”
“Well, I just had my best month ever last month.”
“Instead of making a whole overhaul, try changing a piece of your site until you get it to where you want it to be.” As I said this I was bringing his site up on my phone.
“Ok, look at your menu bar, it’s clustered together. Make it easier for people to know where to click next. There are so many small changes that you can make that would save you time and money.”
He smiled, “You’re right. Thanks.”
He took a sip of coffee, leaned his head back, looked up at the ceiling, sighed, and relaxed for the first time since we got to the coffee shop.
Your site is probably very much the same way. Designing a new website will not fix most of your problems. 80% of your sales probably come from referrals who are ready to buy, the key is to make them feel comfortable when they arrive so they don’t drop off.
Instead of thinking about how many mistakes your website is making. Sit down with your site and look at one change you can make that would help make it easier to deepen the connection with you.
Don’t let website jealousy stop you from improving your own site one piece at a time.
If you aren’t sure where to start…
I offer website connection reviews to help you see where you have connection gaps and how to close them. If you are interested we can get started right away.