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By Karl Staib

Derek Halpern of Social Triggers

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Every week PBC brings you thought leaders to help you build great relationships and supercharge your business. I hope you enjoy this interview as much as I did.

Derek Halpern is a one of a kind business man who understands the psychology behind why people buy from you or click around your website. It’s this knowledge that has made him a force in the online world.

This interview was a huge help to my business and I hope it helps you too.

 
Listen to the Derek Halpern Interview – 22 min

http://traffic.libsyn.com/bizconnect/Derek-Halpern-Social-Triggers-final.mp3

Podcast: Play in new window | Download

If you liked this interview subscribe via iTunes.

What we talk about:

  • Why it’s better to build relationships with email vs. social media.
  • What is the one word that all copywriters should be using.
  • The one mistake bloggers make when trying to infuse personality into their site.

Check out Derek’s blog Social Triggers and follow him on Google+ to stay up on all the latest interviews.

Mentioned Resources:

  • What Makes Online content viral? (Report from Journal of Marketing Research)
  • Start with Why by Simon Sinek

What did you think of Derek’s ideas?

http://traffic.libsyn.com/bizconnect/Derek-Halpern-Social-Triggers-final.mp3

Podcast: Play in new window | Download

By Karl Staib

Comments

  1. Shilpan says

    February 5, 2012 at 12:57 pm

    Karl,

    I enjoyed this interview. It made me think about how I wanted to grow my personal finance blog.

    Thanks,
    Shilpan

    • Karl Staib says

      February 5, 2012 at 11:26 pm

      Hey Shilpan, I loved this interview. Derek knows all the ins and outs of blogging.

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