Derek Halpern is a one of a kind business man who understands the psychology behind why people buy from you or click around your website. It’s this knowledge that has made him a force in the online world.
This interview was a huge help to my business and I hope it helps you too.
Listen to the Derek Halpern Interview – 22 min
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What we talk about:
- Why it’s better to build relationships with email vs. social media.
- What is the one word that all copywriters should be using.
- The one mistake bloggers make when trying to infuse personality into their site.
- What Makes Online content viral? (Report from Journal of Marketing Research)
- Start with Why by Simon Sinek
What did you think of Derek’s ideas?