Every week PBC brings you thought leaders to help you build great relationships and supercharge your business. I hope you enjoy this interview as much as I did.
Derek Halpern is a one of a kind business man who understands the psychology behind why people buy from you or click around your website. It’s this knowledge that has made him a force in the online world.
This interview was a huge help to my business and I hope it helps you too.
Listen to the Derek Halpern Interview – 22 min
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What we talk about:
- Why it’s better to build relationships with email vs. social media.
- What is the one word that all copywriters should be using.
- The one mistake bloggers make when trying to infuse personality into their site.
Check out Derek’s blog Social Triggers and follow him on Google+ to stay up on all the latest interviews.
Mentioned Resources:
- What Makes Online content viral? (Report from Journal of Marketing Research)
- Start with Why by Simon Sinek
What did you think of Derek’s ideas?
Podcast: Play in new window | Download
Karl,
I enjoyed this interview. It made me think about how I wanted to grow my personal finance blog.
Thanks,
Shilpan
Hey Shilpan, I loved this interview. Derek knows all the ins and outs of blogging.