When your employees talk to customers on the phone do they feel more important than the work that isn’t getting done?
When your employees respond to your customers via email do they feel valued?
I want to emphasis the word feel because that’s how people remember. They remember how they feel after an experience with you and your employees.
If your customer doesn’t feel loved they regret doing business with you, they don’t come back and very importantly they don’t tell their friends about you.