The Domino Experience

I'm the Analytics Growth Guy! I've been helping purpose driven business owners utilize their analytics to improve their businesses since 2010.

Let’s imagine that you had someone on your team that can help you understand your analytics, so you are making smarter decisions. You see where your customers are having trouble and you how you can improve their experience. They improve issues quickly on your website and directly for customers. Sales naturally improve.

That’s why it’s important to get and measure feedback (analytics and surveys) to improve your sales and create a better experience for your customer. With analytics and feedback loops, you’ll know where you are making an impact and you’ll know where to improve. Together we will figure out the best way to implement a solution. We’ll track the data, set up Key Performance Indicators (KPIs), and keep improving every single month.

That’s the Domino Experience (DX). Every part of your sales process works together.

What if you had a customer experience detective to help you solve your customer issues before they become a major problem?

Karl Staib

Someone who can find the hidden details to help you in you improve your UX and close sales faster… build trust quicker… increase your readership.

Let me tell you about a regular guy who has a superpower every business needs. He can uncover little details to help clients improve their sales systems.

The thing was my brain works in percentages. I literally will look look at my son and think to myself if I offer him a apple right now there is a 80% chance he’ll say “no”, but If I offer him a plate with nuts, cheese, and sliced apples there is a 95% he’ll eat the apples. No joke.

It can be a little weird in my head. The good thing for you is that I get to put this to use to help you grow your business.

I’ve built my business on helping entrepreneurs in the health and wellness world since 2008. I’ve helped Erin of $5 Dinners double her conversion rate from .89% to 1.81% in less than a month. I’ve worked with clients like Michael Port (Best-selling author), Pam Slim (Best-selling author), and other websites that generate over 1,000,000 visitors a month (MarcAndAngel.com), increasing sales and engagement. I’ve helped Barbar Sher, best-selling author, with a $25,000 launch in one day. I’ve helped Steve Kamb of NerdFitness increase his daily revenue by 15%-20%.

All online health and wellness businesses deal with many of the same issues. It’s hard to objectively see what your customers see and how you can improve their buying experience, so I’m here to help.

Yes, I’ve been called the conversion detective of socially conscious businesses. I find unique ways to help you create a better user experience and close more sales. I’m able to do this because I have two very important superpowers. I’m both creative and analytical. Part artist part mathematician My mother was born in Iceland and she infused creativity into my heart. My father was born in Germany, and he infused analytical thinking into my mind. I combine these superpowers to help people attract and retain their ideal customers.

I’m passionate in helping people live happier and healthier lives. I’ve been practicing Yoga for 18 years, writing about happiness, eating organic foods, meditating, and researching health and wellness topics for over 15 years. What better way to make an impact on the world by helping socially conscious companies reach more people.

image02“I tried my best to increase sales and crunch the numbers, but didn’t have the bandwidth or brain space to do the job well on my own. Since bringing Karl onto my team, he has 2x-ed my conversion rate, doubling my sales. His expertise, knowledge and wisdom in what to test and when to test it has shown me the value of looking at my whole sales system as all interconnected, while working to eliminate any objections that my visitors had before they buy. I continue to recommend him to all my friends who want to increase their customer conversion.”
– Erin Chase of $5 Dinners

Erin wanted to bring whole food style recipes to families that were busy at a price they could afford. She has changed millions of families lives because of the value that she gives to her customers.

Companies I’ve worked with

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A few years ago I was working for a large credit union in the marketing department. The depression hit and we struggled. I was laid off and unsure of what direction to take my career in. I still hadn’t realized this superpower of improving online sales systems yet.

I had glimpses, but it hadn’t blossomed yet. So I was applying for jobs and feeling very disinterested when a friend of mine asked to look at her sales page and give her feedback.

Do you remember the scene in “The Beautiful Mind” with Russell Crowe when the equations were spinning around in his head, he got all frantic until he stumbled upon his amazing equation? If you haven’t seen it, that’s ok. You get the picture.

Everything clicked for me. It’s what Malcolm Gladwell likes to call the Tipping Point. I knew exactly what she needed to do to increase sales.

So here is the interesting thing: You know that you could improve your ability to connect with visitors, but just thinking about it can feel frustrating. I get it. Most of my clients would rather get a root canal than look at all the different aspects of their UX and CX to increase sales and make customers happier.

It can actually be fun. I worked with a client that struggled to see any consistency in her sales. She was doing so many good things, but the connection wasn’t quite there. A few of her systems needing tweaking. We talked about here core values, how to express them on her website, email, and social media. We created a domino effect that tipped each person from each main section of her site into her sales funnel. Once she relaxed with the process she began to have fun. The sales came easier. She began to feel excited about her business again. I explain more later with a really cool graph.

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When you focus on the connection first the sales become much easier to come by.

The Focus of the Connection to Conversion Program

I’m in business to make people’s lives better. That’s why I focus on health and wellness companies for my yearly connection to conversion program. That’s why we start with the “why” behind what you do and the core values that support your why.

 HAVE A 7 STEP PROCESS I WALK EVERY CLIENT THROUGH:

  • Walk through your ideal customer avatar.
  • Dig through your website analytics to get a deep understanding of where people are coming from and what they are looking for.
  • Put heat maps on your trigger pages to understand where people are interested and find the content that doesn’t interest them.
  • Discuss options to help improve the experience on the site and customer experience with your product/service.
  • Create A/B tests to begin increasing actions taken on site and bring in more of your ideal customer.
  • Use NPS (Net Promoter Score) to get customer feedback to improve their experience.
  • Create KPI’s (visitor engagement, conversion rates, customer feedback, etc.) to keep track of our results, making sure we focus on what is important.

The last step is the hardest, but where you will see the fastest results. If you can dig down and test and refine what works for your customers then that’s where you’ll be able to improve your connection systems.

Once we have this process complete we focus on 1 goal that you want to achieve in one year. We’ll look through your data (website visitors, sales, conversion, etc.) and decide what will bring you the most revenue and help you improve your ability to connect and convert your ideal customers.

We help you improve your customer experience through
3 main methods

Data Analysis

We’ll look through the data that you’ve collected from your website analytics to your sales figures. We’ll identify patterns (good and bad) and figure out where to begin testing to improve website engagement, sales, and customer experience.

A/B (split testing)

We’ll look through your main connection points and why your visitors are or aren’t taking action to deepen their connection with you. Then we’ll create tests on your landing pages, sales pages, and trigger areas that allow us to see what your visitors respond well to, measure the response, and refine your pages so they increase sales.

Feedback Loops

We’ll look at what you are currently doing with your User and Customer Experience. We’ll survey your customers and find out what we can do to improve upon their experience with your business. We’ll turn them from a detractor into a promoter.

Fill out the form at the bottom of this email or call today for a free consult at 512-669-5476. I’ll respond as quick as I can. I currently have a 60 day waiting list for yearly clients.

image04“Karl puts tremendous work into his site analysis. From basic button color analysis, to deeper product redesign, he helps rethink a site.”
– Andrew Warner the founder of Mixergy

The thing is, like most people, you are busy focusing on other aspects of your business.

So wouldn’t it be great to hand off your online sales conversion to someone that is an expert in what tips people from visitors into becoming buyers?

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Let’s Look at a Past Client’s Results

A client came to me with last year. She was doing so many things well, but there were just a few big connection gaps she couldn’t close. We talked over Skype and talked about her main goal, core values, and how to show vs. tell about the amazing product she put together.

I remember smiling because I could hear the frustration in her voice. She talked for awhile then I asked her a simple question.

If you could accomplish just one goal in the next year what would it be?

I paused and waited. She said to double her sales per month.

That’s where we put our focus. If she asked about an ideas I always came back to this idea. Does it forward your goal? If it didn’t we put it on the later “to do” list and focused back on increasing sales.

She went from minimal sales and within 5 months she increased her sales by 474%, $600 to $4,000 a month. Our contract ended after 6 months, she took the baton and ran with it. After one year her sales increased by 934% since we first started working together. She didn’t have an established sales track record. What she had going for her was a loyal following on her blog. We focused on creating an improved domino effect when they joined her email list all the way through the whole buying experience.

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Our Indispensable Year-Long Conversion Programs for
Health and Wellness Companies

Too many health and wellness businesses aren’t improving their conversion systems because they are afraid to dive into their messaging and analytics and how it all fits together. Now if you are ok with where your online sales are, that’s fine.

But if you truly want more ideal customers visiting your site and buying from you, I suggest you keep reading. I understand that you have a budget and you can’t hire a really good full-time conversion specialist for $180,000+.

That’s good for me, because that’s where I come in.

I’m guessing you are here because you want to improve your lead generation and sales conversion rate. You just don’t know where in the heck to start. You feel like a Tyrannosaurus in a big cage, roaring inside but not sure what to do next.

I offer 4 levels of Connection to Conversion Systems to help you close your connection gaps and improve your sales.

Level 1

This entry-level package is good for you if you want to take your website to the next level.

Most of your business is word of mouth. Your website isn’t bringing in as many people as you would like, so you’ve started thinking about improving your online conversion rate. With the entry-level package, I walk you through your barriers to deepen your connection with your ideal customers. You probably have a blog or may have even tried a little CPC advertising. It’s exciting, but I know it can be overwhelming. You may not even know where to start. With the entry-level package, we’ll spend a year together developing your domino effect so people tell their friends about you, which tips their friends into your site, and your site does the rest.

Level 2

This level is perfect for you if you have decent traffic coming to your website,

but you know you could be doing a better job of converting ideal customers into buyers. We’ll spend a year together finding and closing your connection gaps (i.e. design issues and outreach) in order to deepen your connection with your ideal customers and increase their desire to buy from you. The most important part of the process is getting a deep understanding of where your customer connection points are and how to increase this conversion, so you are pulling in more of your ideal customers.

Level 3

This level is asking for you to join in if you have very solid traffic and sales coming in,

but you really want to take your online conversion to the next level. You probably need help with deepening your customer connection, with email sign-ups, and with improving your sales conversion. This is a fun time in your business because once you get your dominoes just right, they tip into each other and create even more momentum for your business. Each step of the sales process must build trust and make it easier for them to say yes to your offers.

Level 4

This level is encouraging you to join in if you have great traffic, a big social media presence, and you already do some A/B testing on your site,

but you need a high-level conversion specialist to help you understand where to put your focus and how your messaging could be tweaked in social media and your ads so your visitors feel safe and excited to take the next step with you. You probably have many different products/services and you want help to improving your upsell systems so you know where your best ROI would be.

Add-on: For Levels 2 – 4

CPC Campaign Optimization

you can add-on a CPC campaign optimization for Google ads, Facebook ads, Bing ads, etc.. I’ll help you drive more focused traffic that attracts your ideal customers. We’ll create a high converting landing page, optimize your ads, increase conversations, and save you money by lowering your ad spending.

Course redesign and implementation

we can help you research what your audience’s pain points and where your current product might be missing the connection. how you can help them solve these issues with a digital product, freeing up your time and helping more people at the same time. We’ll start by outlining the project, what is needed to execute and exceed your audiences’ expectations. Then we’ll piece it together to help you generate more sales online, continue to build your audiences trust and grow your business so you can help more people.

We’ll help you at every stage of the sales cycle from your customer’s pain point to when they agree to say YES!

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I’m interested! What’s the next step?

If you’re interested, let’s start a conversation together on how to improve your connection systems so you can save time and money on your future outreach. The best thing you can do is click the button below to complete the sign-up form. The rest is up to Dr. Watson (my assistant is not really named Watson) and I to review your application and then contact you to discuss your needs further. Is it exciting to know you are getting closer to improving your customer conversion?

applynow

What People Are Saying

image5“Karl helped me identify a dozen small things with my sales pages that could be fixed. After dragging my feet for a few days, I finally set aside two hours to make Karl’s proposed changes. Not surprisingly, my sales jumped by a few hundred dollars during the first few days afterward and have consistently remained 15-20% higher than they had been previously. Karl was great to work with, never encouraging any cheesy or shady sales tactics; instead, he helped me refine an honest message to sell a product that helps people live better lives.”– Steve Kamb of Nerd Fitness

image6“Karl Staib is intelligent, charming, and does what he says he’s going to do. Bottom line: he’s the real deal and can be counted on to fulfill his promises.” – Michael Port (Best Selling Author of Book Yourself Solid)

Remember, if you ready to get started I only take on new clients once a year. We review application in January and start the program in February.

Natalie’s Results

Natalie and I set-up up her sales page to increase her ebook conversion rate.

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You can see how we simplified her page to focus on her book instead of leaving the same header. The key to improving Natalie’s conversion rate was to focus on building her domino effect for her book right at the beginning.

image8“Karl has a real knack for honing in on the critical aspects of a sales page – both copy and design, to turn it into a masterpiece that converts. Karl and I worked together to enhance my BizShop and my most popular product sales page. He made many suggestions that made all the difference to making it look and sound 100 times better and I had more sales within a day of it going live. What’s more he stepped up to educate my community on how to improve their sales pages through a series of videos we ran taking people through the key elements of effective sales pages and design. This was hugely valuable and people loved the behind the scenes insight and recommendations.” – Natalie Sisson, Suitcase Entrepreneur and Chief Adventurer

Conversion Bridges

Our goal with our clients is to make closing sales easier for you each month. Instead of hunting down your customer (a difficult way to sustain a company), the goal is to attract more of your ideal clients that are excited to work with and buy from you.

With that in mind, included in your value-centered conversion program you will get 4 core services.

CPC Campaign Optimization

Many conversion experts take an analytical approach, which is good, but not the whole picture. They look at what mistakes you are making and how to attract more people to your business. But they usually forget to look at attracting your “ideal” customer that’s a good fit for your business.

I use a values-centered conversion approach. This means we look at your personality and core values to help you increase your conversion.

You need to attract people who can best utilize your products and services. If they aren’t happy, they will let a lot of their friends and family know that you just can’t hack it. This isn’t good for you or them.

You need to find ways to pull people in who are a good fit and who then rave about you to their friends and family. Once you can create this domino connection effect, you have a system that builds on itself instead of you having to keep working so hard to attract customers.

This review will breakdown exactly where your website can improve to make it easier for to connect with your ideal customer.

Estimated value $1,000.

Connection Systems Strategy

Developing your systems so they fit your personality as well as your customer’s personality takes some initial work. This starts with an evaluation of your company’s core values so we can better understand how you work. You’ll also receive a full report on how you could improve your website’s conversion rate.

At anytime during the month you have a questions about how to connect and convert your ideal customer I will be available to you.

Estimated value $1,000.

Connection Systems One on One Sessions

The first initial call will help us lay the foundation for improving your conversion and developing a plan to help you attract your ideal customers.

Other monthly calls will again be based on measuring your results and improving on them to help you exceed your initial goals.

Estimated value $500

(Each session is focused on slowly improving your ability to deepen your connections and turn them into buyers.)

Connection Messaging

The whole concept of what I do is to help you build strong relationships so people become paying customers. I know we can generate some buzz and get a lot of people on board, but there must also be a branding strategy behind it in order to ensure that the buzz continues and that you in turn continue to increase awareness and sales.

When you work with me, you are getting someone who will help you from the beginning until the end. We will reach out to your ideal customer and engage them. We will devise plans to bring more awareness to your product, encourage people to take action and try out your product for themselves, and then share information about your product with their friends.

Each message must build upon the next to keep their excitement up and one step tipping into the next. Once they hit your website, they are ready to take those next steps.

Estimated value $1,000 – $2,500

(depending on the level you start at)

Software, Analytics, and Reviews

The software to analyze your website traffic and help you know where to put your focus can be a pain in the butt to figure out what is truly helping you grow your business and the ROI of your efforts.

When you sign up for an annual conversion program, you don’t have to worry about any of that. You just hand everything over to me and let me do it for you.

You’ll get monthly reports, calls and updates so that you can do the work that you love to do while I work on improving your connection and conversion rate.

Estimated value $500 – $2,000

The Savings and the Benefits

Since you’ve read this far, you’ve probably noticed how all this can add up. It’s expensive to have a dedicated full-time person helping you with all this website conversion. But with my services, you can start an annual program at $695 per month which saves you at least $4,000. The best part is you get improved conversion systems so you can make more money starting almost immediately and for many years to come.

You will continue to see positive sales results long after we stop working together.

How the Process Works

I’m currently not taking on any more clients right now. Since we work on a yearly program together I’ll be opening the application process in January and accepting new clients in February. If you are interested in becoming a new client please fill out the form. The first people to fill out the form will get priority consideration.

  • Once you fill in the form below and submit it to me, I’ll send you and email confirming that we got it and what the next steps will be.
  • We will review the applications.
  • If we are a good fit for each other, we’ll set up a call to diagnose your needs.
  • Once we figure out which level is the best fit for your business then I’ll send you an invoice for the year (5% discount if you pay in full) or create a payment plan (most popular is quarterly).
  • After the invoice is paid, I’ll send you a survey and core values list for you to fill out so I can understand you and your goals, and start planning how you can reach them.
  • I’ll evaluate your website and main connection points then send you a detailed report on your copywriting, layout, and messaging, so you know where we need to start to close your connection gaps and deepen your relationship with your visitor.
  • We’ll also set up a call to discuss the report to make sure you know what your top priorities should be to increase your sales.
  • Next, you’ll work on the ideas that we discuss and start implementing them so you can reach more people.
  • We’ll measure and track each test that we run on your site to deepen the connection with your ideal buyers and generate more sales.

Join other online leaders who are want to improve their connection systems and generate more sales.

applynow

My Guarantee to You

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Your happiness is my ultimate goal. If you aren’t happy with how your first month goes, you can ask for a full refund.

I’m confident that I can help you reach your conversion and sales goals, so if you have any questions, let’s set-up a discovery call.

Fill out this form and let’s set up a time to chat.

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Spur of the Moment Testimonials

image09“super pro! high integrity. makes it happen.” – Danielle LaPorte

image10“My sales really rock this month. I started with Karl at less than 500 EUR ($674) a month, now total sales revenues this month is 3 100 EUR ($4,040). WOW. Can’t stop staring at my PayPal report.” – Silvia M. 

image11“Karl is refreshing well organized and full of fantastic ideas. He does what he says he will do, delivers on time, and is wonderfully warm and engaging to work with. A total joy!” – Jennifer Louden

image12“Karl is friendly, responsive, professional, and puts your mind to ease that you’re dealing with someone who cares and knows what he’s doing. He also does a lot of legwork in advance, and has systems in place to make sure the everything goes well.” – Evan Carmichael