They have a Facebook, Twitter and Pinterest accounts, but just because you have an account that doesn’t mean you are using social media well.
Create Real Leverage
When you put yourself out there to connect with their customers you’ll receive feedback that helps your company improve. It’s called customer centric marketing. Social media should be used by every business. You’ll learn what customers really want and need from you.
You just have to build a relationship strong enough that when you do ask for their advice they give it freely. This is the best way to create a sales page – using the language of your buyers.
Submit your sales page and let me take a look at it. I always love to see what you are up to. If I think my people could learn from your sales page then I’ll share it with them.
Unleash Your Unique
You will use social media different from everyone out there. Even differently than people in your niche. The key is to connect with people through your own personality and your employees’ personalities. Allowing employees to make mistakes is all a part of the process. It’s the only way you will be able to build real relationships with people who find you online.
You probably aren’t creating marketing leverage because you aren’t having fun with your communication – creating something worth sharing.
The best way to let go of this fear and allow yourself to fully engage with your people on social media is follow these three rules:
- Pick only one social media account to update. (For at least 6-12 months)
- Create a communication plan that excites you. (What does your customer want to learn that you would enjoy researching and sharing?)
- Create a daily plan that only takes 10 minutes a day. (By turning your social media outreach into a daily task you’ll create a habit that will stay with you for a very long time.)
Strengthen your social media communication habit is what you need to get the results that you expect. It takes time, but totally worth the effort.
What has held you back from fully engaging in social media marketing?