* Every Tuesday at 2pm EST (11am PST) I hold the #mktgchat on Twitter. It’s always a learning experience.
This week we talked about email marketing. Just the term email marketing has so many intricacies to it that it can’t all be covered in one hour, but we did accomplish a lot.
Too often I see people use their emails lists to generate revenue instead of building a relationship with people. Your readers won’t buy from you the first time you send them an email. You need to work on the relationship, earn their trust and when they are ready to buy they will.
What has worked well for you in your email marketing?