Your an author and you are trying to get your ebook out into the world. The book may be done, but the hard part is just beginning. You need to create enough buzz to get people talking about your book to their friends.
After interviewing many authors, helping them with their launches and planning multiple launches of my own, I began to see a pattern. I see patterns that you can use to create an ebook that will fly off the virtual shelves.
I’ve learned that a great book launch means being in a lot of places at once. By making it look like your book is being talked about all over the internet you create the Domino Marketing Effect.
You do this by being very active in every place possible. That means online and offline and using both to spur conversation in the other. Once that conversation gets going the sales snowball rolls down hill. That’s the key to this ebook marketing puzzle.
The next post in this series we’ll talk about the ins and outs of creating your ebook marketing plan.