Executing a small business marketing plan has always been about building relationships, but the layers have gotten more complex with social media. John walks us through his best practices for his blog, Twitter, Facebook and other social media platforms.
My favorite part of my interview with John was his practical approach to growing a business. He didn’t tip toe around the hard work that comes when building relationships. He talked about concrete ways of setting up multiple touch points with customers.
In this interview you’ll learn:
- How to start a mastermind group to grow your business.
- Embracing the challenges that every small business owner goes through.
- Creating layers of content that can be used across multiple platforms.
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