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By Karl Staib

What Google+ Offers that Facebook Doesn’t

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Too often I have tried to enjoy something because other people enjoy it too. This is a social trait that many of us adhere to because it helps us fit in within our social circles. As time passes we become discontent. We want to keep doing what everyone else is doing, but we sacrifice our happiness.

I’ve fallen into this trap many times. I’ve really wanted to love Facebook. So I kept at it. I still post on there every so often, but I’m not gaining any traction. The love was never there.

Now that Google+ is out and feels like an easier version of Facebook without all the hassles. You can post pics, send messages to certain groups, and follow people who don’t follow you. Oh yeah, there isn’t any Farmville.

This will most likely change, but right now I’m enjoying Google+ to its fullest.

Comparisons

The thoughts and ideas are being thrown around. Which is better Facebook or Google+? Which social network will take the biggest hit because of Google+?

This conversation will continue for many years. There won’t be a clear winner until we see who makes more money. Sidenote: amazing how we measure success by money. It’s such an easy measuring stick, but sometimes I wish we didn’t see business in such black and white terms.

I attended my first Google+ chat to see what it was like. It was an interesting experience that had it’s faults. Twitter is a little quicker, but Google+ is a more in depth. I also had to keep refreshing the page to see what other people posted. As you see from screen shot below this was just a glitch and the auto-refresh started working again.

Here is a snippet from the Google+ chat I attended:

You couldn’t have this same type of open conversation on Facebook. It’s why Google+ will claim it’s niche and steal some of Facebook’s traffic.

I can’t wait to throw my first Google+ party. It’s going to be a learning experience.

Facebook isn’t going anywhere soon and like Deb said in her blog post, she will use Facebook for family and close friends and she’ll use Google+ to hang out with her business friends.

The Difference

The trend that I’m seeing develop is Google+ is people are more comfortable hopping in and commenting on someone’s post that they don’t know. The reason is Google is more like Twitter in this way. People’s streams can be completely open. Facebook is a much more closed platform.

That’s the beauty of Google+ is the ability to throw a contained party. You can throw out a question and let people join in and comment. As long as they follow your stream they can join in. You don’t need to be friends with them to comment.

That’s an open platform that I can get on board with. It’s about creating a conversation with people you know as well as possible new friends.

When you are looking to create a conversation instead of blasting a bullhorn in people’s faces then you have so much more than their attention, you have them responding and engaging. That’s where the online gold truly is.

By Karl Staib

Comments

  1. Nando says

    January 14, 2012 at 8:58 am

    Spot on, Karl. The openness enables “guard-down” conversations.

    My favorite quality is G+ makes it easier that Facebook, and waaayyy easier that Twitter, to follow a conversation. We keep talking about these “meaningful conversation”, and yet, actually following one on Twitter can be quite the challenge for many users, while on Facebook, the sheer number of notifications the throw at you now makes it hard to follow as well. The G+ system is streamlined and makes it easier to follow.

    Last but not least: the quality of the conversation. It seems people in G+ are realizing how social networking should work. Transparent, human, natural. The openness seems to attract politeness in conversation (at least in my experience). Also the fact that one can write more than 140 characters enables proper construction of thoughts (unlike Twitter).

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